Otterly.ai review
SERP Checker monitors AI-search visibility (AEO) across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews, and — unlike Otterly.ai — also tracks classic Google rankings, runs technical audits and pulls GA4/GSC analytics in the same workspace. Otterly.ai is a well-established AEO specialist with the cheapest entry price and the broadest country coverage in the category, but it is AEO-only, so you would still be paying for a separate rank tracker.
At a glance
| Otterly.ai | SERP Checker | |
|---|---|---|
| Entry price | $29/mo (15 prompts, 4 engines) | From $19/mo — 7-day trial + free one-off audit at /audit |
| Classic Google rank tracking | No (AEO only) | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes (core product) | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | ChatGPT, AI Overviews, Perplexity, Copilot bundled; Claude, Gemini and AI Mode are paid add-ons | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Multi-client agency workspace | Yes (agency partner programme) | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| MCP server (AI-agent native) | Yes — read-only, Standard tier and up, request-capped | Yes — queried with a REST API key, so Business tier |
Where it fits
Good fit when…
- You want the cheapest way to start tracking AI-search visibility ($29/mo).
- You need the broadest country coverage (65+) and already own a rank tracker.
- You want hands-off, automatic ChatGPT and AI-Overviews ad monitoring rather than logging the sponsored results you see yourself.
Look elsewhere when…
- You want AI-visibility and classic Google rank tracking in one tool, not two subscriptions.
- You need a full technical SEO audit, competitor gap and GA4/GSC analytics too.
- You want all six answer engines included instead of paying add-ons for Claude and Gemini.
- You need a non-English interface — Otterly's UI is English only.
Pricing
Otterly.ai's $29/mo tier is the cheapest AEO entry point in the category, but it covers 15 prompts on four engines and does no Google rank tracking; Claude, Gemini and AI Mode are paid add-ons, and serious use jumps to $189/mo. SERP Checker starts at $39/mo with six engines and Google rank tracking in the same plan. See /pricing.
Full capability table
| Feature | Otterly.ai | SERP Checker |
|---|---|---|
| Classic Google rank tracking | No (AEO only) | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes (core product) | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | ChatGPT, AI Overviews, Perplexity, Copilot bundled; Claude, Gemini and AI Mode are paid add-ons | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Technical SEO audit | Content/GEO audit + crawlability checker; AI-crawler Agent Analytics in closed beta | Yes — every plan |
| AI-crawler log analytics | Agent Analytics — closed early access, event-metered (200k–1M/mo on higher tiers) | Yes — access-log ingest via the REST API, so Business tier; per-bot hits, crawled paths and refusals |
| Competitor gap analysis | AI share-of-voice only | Yes — every plan |
| GA4 + Search Console analytics | CSV exports + Looker Studio connector | Yes — verified first-party GA4/GSC data from the Pro tier ($158/mo); CSV/JSON export plus a Looker Studio connector (source in integrations/, one-time deploy to your own Google account) |
| White-label client reports | Higher tiers | Yes (Business tier) |
| Interface languages | 65+ countries, any language (interface English only) | EN / RU / UK / PL / SK / CS / DE (tracks any region) |
| REST API | Standard tier and up (2,000–5,000 requests/mo) | Yes (Business tier) |
| MCP server (AI-agent native) | Yes — read-only, Standard tier and up, request-capped | Yes — queried with a REST API key, so Business tier |
| Multi-client agency workspace | Yes (agency partner programme) | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| Entry price | $29/mo (15 prompts, 4 engines) | From $19/mo — 7-day trial + free one-off audit at /audit |
FAQ
Does Otterly.ai track Google keyword rankings?
No — Otterly.ai is AI-search monitoring only. SERP Checker tracks both AI-visibility and classic Google rankings, plus technical audits and analytics, in one workspace.
Is SERP Checker a cheaper way to cover both AEO and SEO?
Usually, because you replace an AEO tool plus a separate rank tracker with one subscription. Compare on /pricing.
Does Otterly.ai have an MCP server?
Yes — a read-only MCP server on its Standard tier and up, with a monthly request cap. SERP Checker also exposes an MCP server, and its tools cover classic Google rank data as well as AI-visibility, so an agent can query both from one place.
Which answer engines does each tool cover?
SERP Checker bundles six — ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews. Otterly.ai bundles four (ChatGPT, AI Overviews, Perplexity, Copilot) and sells Claude, Gemini and Google AI Mode as add-ons.
Otterly.ai compared with everything else
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All 14 tools · All 91 comparisons · Otterly.ai alternative →
Track Google and AI search in one tool
Daily rank tracking, AI-answer visibility across six engines, technical audits, AI-crawler analytics and white-label reports — from $39/mo, published pricing.
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Competitor pricing and features are taken from their public pages as of July 2026 and may change — verify on their site before deciding. Where a vendor's docs were unclear we say so rather than guess. Every value in the tables above is a figure recorded from Otterly.ai's own public pages, not an estimate. Product and company names are the trademarks of their respective owners.