Software
14 tools
Every tool in this category, on the same thirteen rows
Rank trackers and AI-visibility platforms, each recorded against the same questions: does it track Google, which AI engines does it cover, does it audit, does it read your crawler logs, what does it cost to start. Figures come from each vendor's own public pages and are dated — where a page did not say, this says so rather than guessing.
Tools
AccuRanker
dedicated rank tracker
From: ~$224/mo (2,000 keywords)
Google rankings: Yes (fastest refresh)
Ahrefs
backlink and SEO suite
From: €119/mo Lite (€27/mo Starter); free tier available
Google rankings: Yes — 750 tracked keywords on Lite, 2,000 on Standard, 5,000 on Advanced
AthenaHQ
AEO platform (credit-metered)
From: Free Essential tier ($25 credit, 300 credits); Starter $295/mo (3,600 credits/mo)
Google rankings: No (AEO only)
BeVisible
AI-visibility tracker with a publishing loop
From: $99/mo Growth (1 project, 50 prompts, daily); Custom is quote-only
Google rankings: No (AEO only)
Mangools
beginner SEO toolset
From: ~$29/mo (small keyword limit)
Google rankings: Yes (low limits)
Nightwatch
SERP + AI tracking platform
From: ~€79/mo (500 keywords)
Google rankings: Yes
Otterly.ai
AI-visibility tracker
From: $29/mo (15 prompts, 4 engines)
Google rankings: No (AEO only)
Peec AI
AI-visibility tracker
From: ~$95/mo (50 prompts, 3 engines, 1 project)
Google rankings: No (AEO only)
Profound
enterprise AEO platform
From: Sales-led, no public pricing or free trial
Google rankings: No (AEO only)
Scrunch AI
AEO platform with agent analytics
From: $300/mo billed monthly ($250/mo annually); 7-day free trial, no card
Google rankings: No (AEO only)
SE Ranking
all-in-one SEO platform
From: ~$52–129/mo
Google rankings: Yes
Semrush
all-in-one marketing suite
From: $139/mo billed monthly ($117.33/mo billed annually); free plan with one demo project
Google rankings: Yes — 500 keywords daily on SEO/Starter, 1,500 on Pro+, 5,000 on Advanced
Serpstat
all-in-one SEO suite
From: ~$50/mo (Individual)
Google rankings: Yes
Wincher
rank tracker for SMBs
From: ~$29–49/mo (500 keywords)
Google rankings: Yes
The rank trackers skip AI. The AI tools skip Google.
SERP Checker does both in one workspace — daily positions, six answer engines, audits, crawler analytics and white-label reports, from $39/mo.
Run the free audit
Competitor pricing and features are taken from their public pages as of July 2026 and may change — verify on their site before deciding. Where a vendor's docs were unclear we say so rather than guess. Product and company names are the trademarks of their respective owners.