Otterly.ai vs Serpstat
Otterly.ai is a AI-visibility tracker; Serpstat is a all-in-one SEO suite. Below they are compared row by row on the thirteen things buyers in this category actually ask about — with SERP Checker in the third column, because the honest answer to “which of these two” is sometimes “neither”.
Quick answer
Start with Otterly.ai if…
You want the cheapest way to start tracking AI-search visibility ($29/mo).
Start with Serpstat if…
You want the deepest Ukraine/CIS keyword data — Serpstat is Odesa-built with 230+ regional databases.
At a glance
| Otterly.ai | Serpstat | SERP Checker | |
|---|---|---|---|
| Entry price | $29/mo (15 prompts, 4 engines) | ~$50/mo (Individual) | From $19/mo — 7-day trial + free one-off audit at /audit |
| Classic Google rank tracking | No (AEO only) | Yes | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes (core product) | Separate product (LLM Brand Monitor) | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | ChatGPT, AI Overviews, Perplexity, Copilot bundled; Claude, Gemini and AI Mode are paid add-ons | ChatGPT, Claude, Gemini, Perplexity (Google AI Overviews not confirmed) | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Multi-client agency workspace | Yes (agency partner programme) | Yes | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| MCP server (AI-agent native) | Yes — read-only, Standard tier and up, request-capped | Yes (official, ~63 tools, API-credit metered) | Yes — queried with a REST API key, so Business tier |
Where the two actually differ
2 of the 13 compared rows come out differently for these two tools. The rest they answer the same way, so they will not decide anything for you.
| Otterly.ai | Serpstat | |
|---|---|---|
| Classic Google rank tracking | No (AEO only) | Yes |
| AI-visibility (AEO) in the same workspace | Yes (core product) | Separate product (LLM Brand Monitor) |
Full comparison
| Feature | Otterly.ai | Serpstat | SERP Checker |
|---|---|---|---|
| Classic Google rank tracking | No (AEO only) | Yes | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes (core product) | Separate product (LLM Brand Monitor) | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | ChatGPT, AI Overviews, Perplexity, Copilot bundled; Claude, Gemini and AI Mode are paid add-ons | ChatGPT, Claude, Gemini, Perplexity (Google AI Overviews not confirmed) | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Technical SEO audit | Content/GEO audit + crawlability checker; AI-crawler Agent Analytics in closed beta | Yes | Yes — every plan |
| AI-crawler log analytics | Agent Analytics — closed early access, event-metered (200k–1M/mo on higher tiers) | Not documented | Yes — access-log ingest via the REST API, so Business tier; per-bot hits, crawled paths and refusals |
| Competitor gap analysis | AI share-of-voice only | Yes | Yes — every plan |
| GA4 + Search Console analytics | CSV exports + Looker Studio connector | Partial | Yes — verified first-party GA4/GSC data from the Pro tier ($158/mo); CSV/JSON export plus a Looker Studio connector (source in integrations/, one-time deploy to your own Google account) |
| White-label client reports | Higher tiers | Agency tier only | Yes (Business tier) |
| Interface languages | 65+ countries, any language (interface English only) | EN, UK, RU (no Polish UI) | EN / RU / UK / PL / SK / CS / DE (tracks any region) |
| REST API | Standard tier and up (2,000–5,000 requests/mo) | Team tier and up | Yes (Business tier) |
| MCP server (AI-agent native) | Yes — read-only, Standard tier and up, request-capped | Yes (official, ~63 tools, API-credit metered) | Yes — queried with a REST API key, so Business tier |
| Multi-client agency workspace | Yes (agency partner programme) | Yes | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| Entry price | $29/mo (15 prompts, 4 engines) | ~$50/mo (Individual) | From $19/mo — 7-day trial + free one-off audit at /audit |
Pricing
Otterly.ai
Otterly.ai's $29/mo tier is the cheapest AEO entry point in the category, but it covers 15 prompts on four engines and does no Google rank tracking; Claude, Gemini and AI Mode are paid add-ons, and serious use jumps to $189/mo. SERP Checker starts at $39/mo with six engines and Google rank tracking in the same plan. See /pricing.
Serpstat
Serpstat's Individual plan is about $50/mo but has no API, and AI-answer tracking is a separate product (LLM Brand Monitor) priced on top. SERP Checker bundles SERP + AEO from $19/mo — see /pricing for current tiers.
What neither of them does
Derived from the same two columns above: rows where SERP Checker ships the capability outright and neither Otterly.ai nor Serpstat does. Both of their recorded values are printed so you can check the claim.
| Otterly.ai | Serpstat | SERP Checker | |
|---|---|---|---|
| AI-crawler log analytics | Agent Analytics — closed early access, event-metered (200k–1M/mo on higher tiers) | Not documented | Yes — access-log ingest via the REST API, so Business tier; per-bot hits, crawled paths and refusals |
| GA4 + Search Console analytics | CSV exports + Looker Studio connector | Partial | Yes — verified first-party GA4/GSC data from the Pro tier ($158/mo); CSV/JSON export plus a Looker Studio connector (source in integrations/, one-time deploy to your own Google account) |
| White-label client reports | Higher tiers | Agency tier only | Yes (Business tier) |
| REST API | Standard tier and up (2,000–5,000 requests/mo) | Team tier and up | Yes (Business tier) |
FAQ
Is Otterly.ai or Serpstat cheaper?
On published entry pricing, Otterly.ai starts lower: $29/mo (15 prompts, 4 engines) against ~$50/mo (Individual) for Serpstat. SERP Checker starts at $39/mo and includes both Google rank tracking and AI-visibility in that price.
Do Otterly.ai and Serpstat both track AI answers?
Otterly.ai: Yes (core product) Engines: ChatGPT, AI Overviews, Perplexity, Copilot bundled; Claude, Gemini and AI Mode are paid add-ons. Serpstat: Separate product (LLM Brand Monitor) Engines: ChatGPT, Claude, Gemini, Perplexity (Google AI Overviews not confirmed). SERP Checker tracks ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews in the same workspace as Google rankings.
Does Otterly.ai track Google keyword rankings?
No — Otterly.ai is AI-search monitoring only. SERP Checker tracks both AI-visibility and classic Google rankings, plus technical audits and analytics, in one workspace.
Is SERP Checker a good Serpstat alternative?
Yes, if you need Google rank tracking and AI-search visibility in one workspace. Serpstat keeps AI-answer tracking in a separate product (LLM Brand Monitor); SERP Checker builds AEO into the same workspace as classic rank tracking.
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Otterly.ai review · Serpstat review
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https://otterly.ai · https://serpstat.com
Competitor pricing and features are taken from their public pages as of July 2026 and may change — verify on their site before deciding. Where a vendor's docs were unclear we say so rather than guess. Every value in the tables above is a figure recorded from the vendor's own public pages, not an estimate. Product and company names are the trademarks of their respective owners.