Otterly.ai vs Profound
Otterly.ai is a AI-visibility tracker; Profound is a enterprise AEO platform. Below they are compared row by row on the thirteen things buyers in this category actually ask about — with SERP Checker in the third column, because the honest answer to “which of these two” is sometimes “neither”.
Quick answer
Start with Otterly.ai if…
You want the cheapest way to start tracking AI-search visibility ($29/mo).
Start with Profound if…
You're a large brand needing the deepest engine coverage (8–10+), and crawler analytics collected for you rather than fed from your own access logs.
At a glance
| Otterly.ai | Profound | SERP Checker | |
|---|---|---|---|
| Entry price | $29/mo (15 prompts, 4 engines) | Sales-led, no public pricing or free trial | From $19/mo — 7-day trial + free one-off audit at /audit |
| Classic Google rank tracking | No (AEO only) | No (AEO only) | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes (core product) | Yes (broadest, 8–10+ engines) | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | ChatGPT, AI Overviews, Perplexity, Copilot bundled; Claude, Gemini and AI Mode are paid add-ons | ChatGPT, Perplexity, Gemini, Copilot, Claude, Grok, Meta AI, DeepSeek, AI Overviews | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Multi-client agency workspace | Yes (agency partner programme) | Enterprise / large brands | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| MCP server (AI-agent native) | Yes — read-only, Standard tier and up, request-capped | Yes (official — visibility, citations and bot logs) | Yes — queried with a REST API key, so Business tier |
Where the two actually differ
1 of the 13 compared rows come out differently for these two tools. The rest they answer the same way, so they will not decide anything for you.
| Otterly.ai | Profound | |
|---|---|---|
| Multi-client agency workspace | Yes (agency partner programme) | Enterprise / large brands |
Full comparison
| Feature | Otterly.ai | Profound | SERP Checker |
|---|---|---|---|
| Classic Google rank tracking | No (AEO only) | No (AEO only) | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes (core product) | Yes (broadest, 8–10+ engines) | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | ChatGPT, AI Overviews, Perplexity, Copilot bundled; Claude, Gemini and AI Mode are paid add-ons | ChatGPT, Perplexity, Gemini, Copilot, Claude, Grok, Meta AI, DeepSeek, AI Overviews | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Technical SEO audit | Content/GEO audit + crawlability checker; AI-crawler Agent Analytics in closed beta | No classic SEO audit; Agent Analytics reads AI-crawler logs instead | Yes — every plan |
| AI-crawler log analytics | Agent Analytics — closed early access, event-metered (200k–1M/mo on higher tiers) | Yes — mature, a core part of the product | Yes — access-log ingest via the REST API, so Business tier; per-bot hits, crawled paths and refusals |
| Competitor gap analysis | AI share-of-voice only | Yes (enterprise benchmarking) | Yes — every plan |
| GA4 + Search Console analytics | CSV exports + Looker Studio connector | Enterprise | Yes — verified first-party GA4/GSC data from the Pro tier ($158/mo); CSV/JSON export plus a Looker Studio connector (source in integrations/, one-time deploy to your own Google account) |
| White-label client reports | Higher tiers | Enterprise | Yes (Business tier) |
| Interface languages | 65+ countries, any language (interface English only) | Enterprise (unpublished) | EN / RU / UK / PL / SK / CS / DE (tracks any region) |
| REST API | Standard tier and up (2,000–5,000 requests/mo) | Enterprise API with TypeScript and Python SDKs | Yes (Business tier) |
| MCP server (AI-agent native) | Yes — read-only, Standard tier and up, request-capped | Yes (official — visibility, citations and bot logs) | Yes — queried with a REST API key, so Business tier |
| Multi-client agency workspace | Yes (agency partner programme) | Enterprise / large brands | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| Entry price | $29/mo (15 prompts, 4 engines) | Sales-led, no public pricing or free trial | From $19/mo — 7-day trial + free one-off audit at /audit |
Pricing
Otterly.ai
Otterly.ai's $29/mo tier is the cheapest AEO entry point in the category, but it covers 15 prompts on four engines and does no Google rank tracking; Claude, Gemini and AI Mode are paid add-ons, and serious use jumps to $189/mo. SERP Checker starts at $39/mo with six engines and Google rank tracking in the same plan. See /pricing.
Profound
Profound is sales-led with no public self-serve pricing or free trial; enterprise plans are commonly cited in the thousands per month. SERP Checker publishes its prices, starts at $39/mo and includes a 7-day trial. See /pricing.
What neither of them does
Derived from the same two columns above: rows where SERP Checker ships the capability outright and neither Otterly.ai nor Profound does. Both of their recorded values are printed so you can check the claim.
| Otterly.ai | Profound | SERP Checker | |
|---|---|---|---|
| Classic Google rank tracking | No (AEO only) | No (AEO only) | Yes — every plan |
| Technical SEO audit | Content/GEO audit + crawlability checker; AI-crawler Agent Analytics in closed beta | No classic SEO audit; Agent Analytics reads AI-crawler logs instead | Yes — every plan |
| GA4 + Search Console analytics | CSV exports + Looker Studio connector | Enterprise | Yes — verified first-party GA4/GSC data from the Pro tier ($158/mo); CSV/JSON export plus a Looker Studio connector (source in integrations/, one-time deploy to your own Google account) |
| White-label client reports | Higher tiers | Enterprise | Yes (Business tier) |
| REST API | Standard tier and up (2,000–5,000 requests/mo) | Enterprise API with TypeScript and Python SDKs | Yes (Business tier) |
FAQ
Is Otterly.ai or Profound cheaper?
Profound does not publish self-serve pricing (Sales-led, no public pricing or free trial), so the two cannot be compared on a public number. Otterly.ai publishes $29/mo (15 prompts, 4 engines). SERP Checker publishes its pricing from $39/mo.
Do Otterly.ai and Profound both track AI answers?
Otterly.ai: Yes (core product) Engines: ChatGPT, AI Overviews, Perplexity, Copilot bundled; Claude, Gemini and AI Mode are paid add-ons. Profound: Yes (broadest, 8–10+ engines) Engines: ChatGPT, Perplexity, Gemini, Copilot, Claude, Grok, Meta AI, DeepSeek, AI Overviews. SERP Checker tracks ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews in the same workspace as Google rankings.
Does Otterly.ai track Google keyword rankings?
No — Otterly.ai is AI-search monitoring only. SERP Checker tracks both AI-visibility and classic Google rankings, plus technical audits and analytics, in one workspace.
Is there a cheaper alternative to Profound?
Yes. Profound is enterprise-priced and sales-led. SERP Checker publishes its pricing from $39/mo with a 7-day trial, and adds classic Google rank tracking that Profound doesn't do.
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Otterly.ai review · Profound review
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Competitor pricing and features are taken from their public pages as of July 2026 and may change — verify on their site before deciding. Where a vendor's docs were unclear we say so rather than guess. Every value in the tables above is a figure recorded from the vendor's own public pages, not an estimate. Product and company names are the trademarks of their respective owners.