Semrush review
Semrush is the broadest marketing suite in the category and its AI visibility features are now included on every paid plan — 50 prompts a day on the entry tiers, 200 on Advanced. The trade is price and shape: $139/mo billed monthly to start, extra seats from $45/mo each, and a product surface far larger than most teams use. SERP Checker covers Google rank tracking, six-engine AI visibility, audits and client reporting from $39/mo, with an EN/RU/UK/PL/SK/CS/DE interface.
At a glance
| Semrush | SERP Checker | |
|---|---|---|
| Entry price | $139/mo billed monthly ($117.33/mo billed annually); free plan with one demo project | From $19/mo — 7-day trial + free one-off audit at /audit |
| Classic Google rank tracking | Yes — 500 keywords daily on SEO/Starter, 1,500 on Pro+, 5,000 on Advanced | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes — AI visibility included on every paid plan | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | Google Search, ChatGPT, Perplexity, Gemini “and more”; 50 prompts/day on SEO and Starter, 100 on Pro+, 200 on Advanced | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Multi-client agency workspace | Yes — 5 sites on SEO/Starter, 15 on Pro+, 40 on Advanced | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| MCP server (AI-agent native) | Yes — official remote server, OAuth or API key, listed in ChatGPT, Claude and Perplexity | Yes — queried with a REST API key, so Business tier |
Where it fits
Good fit when…
- You want one vendor for SEO, PPC, content, social and market research, and the budget matches.
- You need Semrush’s keyword and competitive databases specifically — they are the largest in the category.
- 200 AI prompts a day and 5,000 tracked keywords are the scale you actually work at.
Look elsewhere when…
- Entry price: $39/mo against $139/mo billed monthly, for the same two jobs — rankings and AI answers.
- Seats: extra Semrush users start at $45/mo each; SERP Checker prices by client count, not headcount.
- You need a Ukrainian or Polish interface — Semrush ships neither.
- You want Claude and Copilot tracked as first-class AI engines.
Pricing
Semrush publishes five tiers: Free, SEO at $139/mo ($117.33 annually), Starter at $199 ($165.17), Pro+ at $299 ($248.17) and Advanced at $549 ($455.67), with a seven-day trial and additional users from $45/mo. AI visibility is included on every paid plan at 50–200 prompts a day. SERP Checker starts at $39/mo. See /pricing.
Full capability table
| Feature | Semrush | SERP Checker |
|---|---|---|
| Classic Google rank tracking | Yes — 500 keywords daily on SEO/Starter, 1,500 on Pro+, 5,000 on Advanced | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes — AI visibility included on every paid plan | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | Google Search, ChatGPT, Perplexity, Gemini “and more”; 50 prompts/day on SEO and Starter, 100 on Pro+, 200 on Advanced | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Technical SEO audit | Yes | Yes — every plan |
| AI-crawler log analytics | Not documented on the pricing page | Yes — access-log ingest via the REST API, so Business tier; per-bot hits, crawled paths and refusals |
| Competitor gap analysis | Yes | Yes — every plan |
| GA4 + Search Console analytics | Yes (GA4 and Search Console integrations) | Yes — verified first-party GA4/GSC data from the Pro tier ($158/mo); CSV/JSON export plus a Looker Studio connector (source in integrations/, one-time deploy to your own Google account) |
| White-label client reports | Higher tiers / add-on | Yes (Business tier) |
| Interface languages | Multi-language interface (no Ukrainian UI) | EN / RU / UK / PL / SK / CS / DE (tracks any region) |
| REST API | Yes (Standard and Trends APIs) | Yes (Business tier) |
| MCP server (AI-agent native) | Yes — official remote server, OAuth or API key, listed in ChatGPT, Claude and Perplexity | Yes — queried with a REST API key, so Business tier |
| Multi-client agency workspace | Yes — 5 sites on SEO/Starter, 15 on Pro+, 40 on Advanced | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| Entry price | $139/mo billed monthly ($117.33/mo billed annually); free plan with one demo project | From $19/mo — 7-day trial + free one-off audit at /audit |
FAQ
Is there a cheaper alternative to Semrush?
Yes. Semrush starts at $139/mo billed monthly. SERP Checker starts at $39/mo and covers the two jobs most teams actually buy a suite for: daily Google rank tracking and AI-answer visibility.
Does Semrush track AI visibility?
Yes — it is included on every paid plan, at 50 prompts a day on SEO and Starter, 100 on Pro+ and 200 on Advanced, across Google Search, ChatGPT, Perplexity and Gemini. SERP Checker tracks six engines including Claude and Copilot with no per-engine add-on.
Does Semrush charge for extra users?
Yes, additional users start at $45/mo each. SERP Checker prices by how many clients you manage, not how many people log in.
Does Semrush have an MCP server?
Yes — an official remote server with OAuth, listed as an app in ChatGPT, Claude and Perplexity. SERP Checker’s MCP server answers questions about Google rankings and AI visibility together.
Semrush compared with everything else
vs AccuRanker · vs Ahrefs · vs AthenaHQ · vs BeVisible · vs Mangools · vs Nightwatch · vs Otterly.ai · vs Peec AI · vs Profound · vs Scrunch AI · vs SE Ranking · vs Serpstat · vs Wincher
All 14 tools · All 91 comparisons · Semrush alternative →
Track Google and AI search in one tool
Daily rank tracking, AI-answer visibility across six engines, technical audits, AI-crawler analytics and white-label reports — from $39/mo, published pricing.
Run the free auditSource
Competitor pricing and features are taken from their public pages as of July 2026 and may change — verify on their site before deciding. Where a vendor's docs were unclear we say so rather than guess. Every value in the tables above is a figure recorded from Semrush's own public pages, not an estimate. Product and company names are the trademarks of their respective owners.