Semrush vs Serpstat
Semrush is a all-in-one marketing suite; Serpstat is a all-in-one SEO suite. Below they are compared row by row on the thirteen things buyers in this category actually ask about — with SERP Checker in the third column, because the honest answer to “which of these two” is sometimes “neither”.
Quick answer
Start with Semrush if…
You want one vendor for SEO, PPC, content, social and market research, and the budget matches.
Start with Serpstat if…
You want the deepest Ukraine/CIS keyword data — Serpstat is Odesa-built with 230+ regional databases.
At a glance
| Semrush | Serpstat | SERP Checker | |
|---|---|---|---|
| Entry price | $139/mo billed monthly ($117.33/mo billed annually); free plan with one demo project | ~$50/mo (Individual) | From $19/mo — 7-day trial + free one-off audit at /audit |
| Classic Google rank tracking | Yes — 500 keywords daily on SEO/Starter, 1,500 on Pro+, 5,000 on Advanced | Yes | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes — AI visibility included on every paid plan | Separate product (LLM Brand Monitor) | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | Google Search, ChatGPT, Perplexity, Gemini “and more”; 50 prompts/day on SEO and Starter, 100 on Pro+, 200 on Advanced | ChatGPT, Claude, Gemini, Perplexity (Google AI Overviews not confirmed) | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Multi-client agency workspace | Yes — 5 sites on SEO/Starter, 15 on Pro+, 40 on Advanced | Yes | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| MCP server (AI-agent native) | Yes — official remote server, OAuth or API key, listed in ChatGPT, Claude and Perplexity | Yes (official, ~63 tools, API-credit metered) | Yes — queried with a REST API key, so Business tier |
Where the two actually differ
3 of the 13 compared rows come out differently for these two tools. The rest they answer the same way, so they will not decide anything for you.
| Semrush | Serpstat | |
|---|---|---|
| AI-visibility (AEO) in the same workspace | Yes — AI visibility included on every paid plan | Separate product (LLM Brand Monitor) |
| GA4 + Search Console analytics | Yes (GA4 and Search Console integrations) | Partial |
| REST API | Yes (Standard and Trends APIs) | Team tier and up |
Full comparison
| Feature | Semrush | Serpstat | SERP Checker |
|---|---|---|---|
| Classic Google rank tracking | Yes — 500 keywords daily on SEO/Starter, 1,500 on Pro+, 5,000 on Advanced | Yes | Yes — every plan |
| AI-visibility (AEO) in the same workspace | Yes — AI visibility included on every paid plan | Separate product (LLM Brand Monitor) | Yes — same workspace, every paid plan from $19/mo |
| AI engines tracked | Google Search, ChatGPT, Perplexity, Gemini “and more”; 50 prompts/day on SEO and Starter, 100 on Pro+, 200 on Advanced | ChatGPT, Claude, Gemini, Perplexity (Google AI Overviews not confirmed) | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews — all 6 in the AEO module, no per-engine add-on |
| Technical SEO audit | Yes | Yes | Yes — every plan |
| AI-crawler log analytics | Not documented on the pricing page | Not documented | Yes — access-log ingest via the REST API, so Business tier; per-bot hits, crawled paths and refusals |
| Competitor gap analysis | Yes | Yes | Yes — every plan |
| GA4 + Search Console analytics | Yes (GA4 and Search Console integrations) | Partial | Yes — verified first-party GA4/GSC data from the Pro tier ($158/mo); CSV/JSON export plus a Looker Studio connector (source in integrations/, one-time deploy to your own Google account) |
| White-label client reports | Higher tiers / add-on | Agency tier only | Yes (Business tier) |
| Interface languages | Multi-language interface (no Ukrainian UI) | EN, UK, RU (no Polish UI) | EN / RU / UK / PL / SK / CS / DE (tracks any region) |
| REST API | Yes (Standard and Trends APIs) | Team tier and up | Yes (Business tier) |
| MCP server (AI-agent native) | Yes — official remote server, OAuth or API key, listed in ChatGPT, Claude and Perplexity | Yes (official, ~63 tools, API-credit metered) | Yes — queried with a REST API key, so Business tier |
| Multi-client agency workspace | Yes — 5 sites on SEO/Starter, 15 on Pro+, 40 on Advanced | Yes | Yes — 1 client on the $19 Monitor or $39 AI Visibility tier, 3 on Starter, 15 on Pro, 50 on Business |
| Entry price | $139/mo billed monthly ($117.33/mo billed annually); free plan with one demo project | ~$50/mo (Individual) | From $19/mo — 7-day trial + free one-off audit at /audit |
Pricing
Semrush
Semrush publishes five tiers: Free, SEO at $139/mo ($117.33 annually), Starter at $199 ($165.17), Pro+ at $299 ($248.17) and Advanced at $549 ($455.67), with a seven-day trial and additional users from $45/mo. AI visibility is included on every paid plan at 50–200 prompts a day. SERP Checker starts at $39/mo. See /pricing.
Serpstat
Serpstat's Individual plan is about $50/mo but has no API, and AI-answer tracking is a separate product (LLM Brand Monitor) priced on top. SERP Checker bundles SERP + AEO from $19/mo — see /pricing for current tiers.
What neither of them does
Derived from the same two columns above: rows where SERP Checker ships the capability outright and neither Semrush nor Serpstat does. Both of their recorded values are printed so you can check the claim.
| Semrush | Serpstat | SERP Checker | |
|---|---|---|---|
| AI-crawler log analytics | Not documented on the pricing page | Not documented | Yes — access-log ingest via the REST API, so Business tier; per-bot hits, crawled paths and refusals |
| White-label client reports | Higher tiers / add-on | Agency tier only | Yes (Business tier) |
FAQ
Is Semrush or Serpstat cheaper?
On published entry pricing, Serpstat starts lower: ~$50/mo (Individual) against $139/mo billed monthly ($117.33/mo billed annually); free plan with one demo project for Semrush. SERP Checker starts at $39/mo and includes both Google rank tracking and AI-visibility in that price.
Do Semrush and Serpstat both track AI answers?
Semrush: Yes — AI visibility included on every paid plan Engines: Google Search, ChatGPT, Perplexity, Gemini “and more”; 50 prompts/day on SEO and Starter, 100 on Pro+, 200 on Advanced. Serpstat: Separate product (LLM Brand Monitor) Engines: ChatGPT, Claude, Gemini, Perplexity (Google AI Overviews not confirmed). SERP Checker tracks ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews in the same workspace as Google rankings.
Is there a cheaper alternative to Semrush?
Yes. Semrush starts at $139/mo billed monthly. SERP Checker starts at $39/mo and covers the two jobs most teams actually buy a suite for: daily Google rank tracking and AI-answer visibility.
Is SERP Checker a good Serpstat alternative?
Yes, if you need Google rank tracking and AI-search visibility in one workspace. Serpstat keeps AI-answer tracking in a separate product (LLM Brand Monitor); SERP Checker builds AEO into the same workspace as classic rank tracking.
Related comparisons
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Semrush review · Serpstat review
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Or track Google and AI search in one tool
Rank tracking, AI-answer visibility across six engines, technical audits, AI-crawler analytics and white-label reports — from $39/mo, published pricing, free audit first.
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https://www.semrush.com · https://serpstat.com
Competitor pricing and features are taken from their public pages as of July 2026 and may change — verify on their site before deciding. Where a vendor's docs were unclear we say so rather than guess. Every value in the tables above is a figure recorded from the vendor's own public pages, not an estimate. Product and company names are the trademarks of their respective owners.